Aplication Specific Programs.

Some organisations use different types of Application-Specific Programs to support their CRM (Customer Relationship Management), resource planning, data mining and knowledge management systems.

An organisation I interviewed for a school assingment has developped their own intranet, on which all applications are built. In order to serve their clients perfectly, the organisation developed a Wiki containing very specific information about their clients. The CRM tool is a application-specific program which is edited by the support team every time new information about the client occurs. The wiki contains not only general information about the client, but also about their wishes, earlier orders, loyalty and the service they have to receive. The Wiki is only used by employees, the information is strictly private and the program is fully integrated in the intranet.

For their calendar, the organisation uses a Ajax-based web software called Zimbra. Zimbra is an open source system that enables the employees to share calendars, schedule group meetings and easily look up free-busy times of others and rooms. For accounting the employees use KING, an information system developed by Quadrant in order to get a hold of the financial as well as logistic administration in a medium sized organisation.

Overall, a very effective media mix!