A few weeks ago I visited an alumni gathering from my old college where I attended a social media workshop by Joris Kleinveld . In the first few slides he showed the crowd some media graphics of which one kept on crossing my mind later that week, The Conversation Prism. In this blog I would like to introduce you to this brilliant attempt of visualizing the rapidly involving landscape for social tools, services and networks.
The prism, which is developed by Brain Solis, represents the world of Social Media and the conversations floating around in it. According to Brian[1]; online conversations take place all the time, with or without you. The prism will help you to visualize the potential extent of the online conversations that can impact and influence your business and brand.
As a professional you will be standing at the center of the prism. From out this position you can observe or listen to the conversations floating around in the Social Media or you can participate in them. According to Solis, everything starts with listening and observing in order to identify where relevant discussions take place, as well as their scale and frequency.
I agree, patiently observing and listening can reveal information, groups and discussions that would never be yours to find in the fist place. Last week, someone asked me how I thought about the overkill of Social Media NGO’s got to choose from in order to communicate with each other. My thoughts, which definitely did no go out to the fact that many options are overkill; thought of NGO’s assembling a well considered media mix. The Conversation Prism can help NGO’s to identify where other NGO’s are active and where they should link in. In this way, they can put their valuable time some specific communication channels to create optimal and cheap communication.
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